Marketing Manager

By Sam Verms

Website nexgentaxes NexgenTax

RESPONSIBILITIES
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Design, build, and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Develop strategies to optimize the conversion of all marketing channels, including A/B testing tactics.
  • Brainstorm new and creative growth strategies for all the digital properties.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Contact and communicate with internal & external customers regularly to review website and campaign performances.
  • MUST HAVE
  • Proven working experience in digital marketing.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Good knowledge of website analytics tools (e.g. Google Analytics, Web Trends).
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Ability to manage multiple projects at the same time.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • To apply for this job email your details to support@nexgentaxes.com